(Brew- Kla- Day )
A rare opportunity to research in the field, when I was invited to the Bruichladdich Distillery, on the Isle of Islay, to tour the facilities.
They wanted a novel way to highlight their values – purity of ingredients, openness as to their sources, and the traditional methods used in producing their signature single malt whisky, The Classic Laddie, and decided on a comic book format as a way of highlighting this in an, I hope, entertaining way.
Adam Hannet, the chief distiller, was a good sport about being turned into a time-travelling action hero, and several other actual people from the Bruichladdich distillery also make an appearance in the strip. With advertising work it’s sometimes necessary to… stretch the truth a tad, but everyone I met there really believed in what they were doing, and I had a great time on the island. The free samples didn’t hurt either.